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The Base of the Pyramid Promise: Building Businesses with Impact and Scale
The Base of the Pyramid Promise Building Businesses with Impact and Scale
Author: Ted London
As economic growth slows in the developed world, the base of the pyramid (BoP) represents perhaps the last great, untapped market. Of the world's 7 billion inhabitants, around 4 billion live in low-income markets in the developing world. These 4 billion people deserve?and, increasingly, are demanding?better lives. At the same time, the business ...  more »
ISBN-13: 9780804791489
ISBN-10: 0804791481
Publication Date: 1/6/2016
Pages: 240
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Publisher: Stanford Business Books
Book Type: Hardcover
Members Wishing: 0
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