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No B.S. Marketing to the Affluent
No BS Marketing to the Affluent
Author: Dan S. Kennedy
Entrepreneurs and small business owners are given a succinct, no B.S. education on today?s affluent market. Kennedy groups the affluent into three segments — the ultra-affluent, affluent, and mass-affluent — and offers pragmatic sales strategies and tools guaranteed to cash in on each one. Case studies are sourced from hundreds of successful Gla...  more »
ISBN-13: 9781599185361
ISBN-10: 1599185369
Publication Date: 3/17/2015
Pages: 428
Edition: Second Edition
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Publisher: Entrepreneur Press
Book Type: Paperback
Members Wishing: 3
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