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B2B Marketing For Dummies (For Dummies (Business & Personal Finance))
B2B Marketing For Dummies - For Dummies Business & Personal Finance
Author: Consumer Dummies
B2B (Business-to-Business) marketing is the process by which businesses employ a multi-layered strategy of communications, campaigns, and relationship management for the purpose of converting targeted business prospects into customers. B2B is generally between two organizations, while Business-to-Consumer (B2C) marketing deals with individual cu...  more »
ISBN-13: 9781118758182
ISBN-10: 1118758188
Publication Date: 5/27/2014
Pages: 384
Edition: 1
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Publisher: For Dummies
Book Type: Paperback
Members Wishing: 1
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