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B2B Brand Management
B2B Brand Management
Author: Philip Kotler, Waldemar Pfoertsch
This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strateg...  more »
ISBN-13: 9783642064708
ISBN-10: 3642064701
Publication Date: 11/9/2010
Pages: 373
Edition: Softcover reprint of
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Publisher: Springer
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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