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B2B Brand Management
B2B Brand Management
Author: Philip Kotler, Waldemar Pfoertsch, I. Michi
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. Now it is time for more industrial companies to start using branding in a sophistica...  more »
ISBN-13: 9783540253600
ISBN-10: 3540253602
Publication Date: 9/1/2006
Pages: 357
Edition: 1
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Publisher: Springer
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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