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I. B. M. Way: Insights into the World's Most Successful Marketing Organization
I B M Way Insights into the World's Most Successful Marketing Organization
Author: Buck Rodgers
Written by an insider with 34 years of experience in the company this book gives the reasons behind IBM's achievements, describing why it operates more like a cottage industry than a multinational and is recognized in the business world for its unique management structure and organization.
ISBN-13: 9780006374367
ISBN-10: 0006374360
Publication Date: 5/25/1989
Pages: 256
Edition: New edition
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Publisher: Fontana Press
Book Type: Paperback
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