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Aveda was purchased by Estee Lauder in 1997. You would think that being part of a huge beauty corporation has watered-down the original business drive. It hasn't. Most ideas in Aveda Rituals are still current in 2008: Being connected to the Earth while living a conscience and present lifestyle. This isn't a buying guide to Aveda products (some recommendations are no longer available) but it is great start towards healthy living.
I haven't read much of the book yet but I'm happy with it so far. Interesting information and easy to read.