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The Automatic Customer: Creating a Subscription Business in Any Industry
The Automatic Customer Creating a Subscription Business in Any Industry
Author: John Warrillow
How smart companies can use subscriptions to win customers, increase cash flow, and ignite growth — What do Zipcar, Netflix, and WhatsApp have in common? They are pioneers of the new subscription economy in which people pay automatically for much more than publications. John Warrillow, the acclaimed author of Built to Sell, offers a blueprint for...  more »
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ISBN-13: 9781591847465
ISBN-10: 159184746X
Publication Date: 2/5/2015
Pages: 256
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Publisher: Portfolio Hardcover
Book Type: Hardcover
Other Versions: Paperback, Audio CD
Members Wishing: 2
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