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Authenticity: What Consumers Really Want
Authenticity What Consumers Really Want
Author: James H. Gilmore, B. Joseph, II Pine
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine, rather than somet...  more »
ISBN-13: 9781591391456
ISBN-10: 1591391458
Publication Date: 9/24/2007
Pages: 288
Edition: 1
Rating:
  • Currently 2.5/5 Stars.
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2.5 stars, based on 1 rating
Publisher: Harvard Business School Press
Book Type: Hardcover
Members Wishing: 0
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