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Audience-ology: How Moviegoers Shape the Films We Love
Audienceology How Moviegoers Shape the Films We Love Author:Kevin Goetz, Darlene Hayman Kevin Goetz has been at the center of what Hollywood calls the movie research industry for more than thirty years. His firm, Screen Engine/ASI, conducts research for a majority of all movies that are widely released in America and around the world. With decades of experience, Goetz has worked alongside all of the major film studio chiefs, networ... more »k and streaming platform executives, and production company decision-makers.
Darlene Hayman is a well-respected market research analyst specializing in the motion picture category. She is an expert in evaluating test audience data and uncovering insights to help filmmakers and studios understand moviegoers’ reactions to their films. She has earned a reputation for distilling the research into succinct conclusions that can be used to refine movies during final stages of postproduction.« less