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The Attention Economy : Understanding the New Currency of Business
The Attention Economy Understanding the New Currency of Business
Author: Thomas H. Davenport, John C. Beck
Trillions of documents circulate in U.S. offices annually. Internet traffic doubles every hundred days. Approximately two hundred messages flood managers' desktops daily. Welcome to the attention economy, in which the new scarcest resource isn't ideas or even talent, but attention itself. This groundbreaking book argues that today's busi...  more »
ISBN-13: 9781578514410
ISBN-10: 157851441X
Publication Date: 6/2001
Pages: 255
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Publisher: Harvard Business School Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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