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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
The Art of Woo Using Strategic Persuasion to Sell Your Ideas
Author: G Richard Shell, Mario Moussa
Selling ideas---especially the kinds of ideas that make organizations work---is a skill shrouded in mystery. In The Art of Woo, Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and discuss how to make the most of your natural strengths.
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ISBN-13: 9781400155309
ISBN-10: 1400155304
Publication Date: 10/18/2007
Edition: MP3 Una
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Publisher: Tantor Media
Book Type: MP3 CD
Other Versions: Paperback, Hardcover
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