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The Art of Choosing
The Art of Choosing
Author: Sheena Iyengar
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? — Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control ...  more »
ISBN-13: 9780446504119
ISBN-10: 0446504114
Publication Date: 3/9/2011
Pages: 352
Rating:
  • Currently 3/5 Stars.
 3

3 stars, based on 3 ratings
Publisher: Twelve
Book Type: Paperback
Other Versions: Hardcover, Audio CD
Members Wishing: 2
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reviewed The Art of Choosing on + 2 more book reviews
A coworker of mine read this book, and I decided to give it a go. In the first chapter the author casually speaks about "choosing" to live with the basis in an experiment done by Curt Richter, a psychologist. The experiment consisted of taking 60 rats, shoving them into jars filled with water while blasting water from above them to force the rat underwater. The first experiment was inconclusive. So another 60 rats were tested. "They swam for an average of more then 60 hours before becoming exhausted and drowning."(page 5 "The Art of Choosing")
The next paragraph goes on to talk about using "non damaging yet painful electrical shocks" on dogs.
Granted I didn't make it past page 8, and it is rare for me to not finish a book that i've started. Regardless, I will not be finishing this one.


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