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Apple:: The Inside Story of Intrigue, Egomania, and Business Blunders
Apple The Inside Story of Intrigue Egomania and Business Blunders Author:Jim Carlton This book, written by a Wall Street Journal technology reporter, is the most detailed study to date of the past decade of Apple's turbulent history.��Jim Carlton walks us down company corridors, into the boardroom, and through barriers to research laboratories, and reveals a seething cauldron of petty infighting and buried secrets. — Throu... more »gh exhaustive interviews with more than 160 former Apple employees, industry experts, and competitors--including Bill Gates, Scully, and Amelio--Carlton discovers confidential memos, late night rendezvous, and fateful decisions that forever changed the company's path.��He portrays a company very different from the glamorous technology leader that designed computers for "the rest of us" and illuminates what might have been and what really happened to this once-great icon of American business.« less