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Analysis and Interpretation of Ethnographic Data: A Mixed Methods Approach (Ethnographer's Toolkit, Second Edition)
Analysis and Interpretation of Ethnographic Data A Mixed Methods Approach - Ethnographer's Toolkit, Second Edition Author:Margaret D. LeCompte, Jean J. Schensul Treating analysis as both a mechanical and a cognitive process, Book 5 begins by describing why analysis and interpretation of data are necessary. In the first two chapters the book points out the importance of beginning ethnographic analysis in the field, during the earliest stages of data collection, and how to move between induction and deduc... more »tion, the concrete and the abstract, in a process informed by an emerging
and increasingly refined conceptual model. The middle section tackles the
challenge of transforming huge piles of text, audio, and visual information into
an ethnographic whole through generic and specific coding and quantification
of qualitative data, using multiple extended examples. Chapters show how to
use computers in analysis of qualitative data and ways to integrate the results
of quantitative and qualitative data into a comprehensive picture of a complex
whole. Chapter 9 presents a rare and comprehensive description of the statistics
regularly used by ethnographers to analyze ethnographic surveys. Chapters 10
and 11 show how researchers create and then fine-tune preliminary results into
an integrated whole, display them for multiple audiences, and write them up. The
final chapter illustrates how ethnographers can share the meaning of results with
local communities and constituents and with other professional researchers.« less