Alexander Complex Author:Michael Meyer The Greeks described the drive that carried Alexander the Great to world conquest in his 30s as "divine restlessness." Newsweek editor Meyer finds that same quality in six of America's most famous 20th-century entrepreneurs, visionaries able to communicate their vision to a team that helps make it reality. He looks at Steven Jobs, founder of App... more »le Computers, now with a company called NeXT; H. Ross Perot of Electronic Data Processing, who reportedly lives by a series of copybook maxims; James Rouse, an urban planner who has revitalized several U.S. cities; Robert Swanson, head of Genentech, a leading bioengineering company; Ted Turner, communication mogul whose self-proclaimed new mission is to "save the world"; Daniel Ludwig, billionaire shipping magnate who lost half of his fortune in a land-grab of the Amazon rain forest. Each story emphasizes the tycoon's philosophy of life. Students of business should find these accounts stimulating.
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