Elizabeth R. (esjro) -
This book was published by an academic press, and can be dry in places (though the author does seem to try to minimize that). However, the contents are very, very disturbing. The book gives a brief history of how marketers gather and use data about consumers, then goes on to describe how brick and mortar stores are trying to gather data about individual consumers as is now possible for online vendors. The discussions of what marketers have planned for facial recognition technology and wearable tech are super creepy.
In the end, it is quite depressing because action will be needed on a government level to stop this. Only a couple of states so far have acted to protect the privacy of their citizens. Ugh.
In the end, it is quite depressing because action will be needed on a government level to stop this. Only a couple of states so far have acted to protect the privacy of their citizens. Ugh.
Leo T. reviewed The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power on + 1775 more book reviews
I have not yet seen the book but the author flogged it to Terry Gross (WHYY) 13 February 2017, 8 p.m., KPBS for about twenty minutes. He knows his apples and in his interview includes speculation about how much more retailers will know about us in a few short years.
As it is, I would think that few people know how closely they are starting to track shoppers. It has been previously reported that prices may be adjusted to obtain a sale from an unsure customer, but your cellphone may soon offer a 15% discount at a nearby competitor as you walk into a store to get a cuppa java.
As it is, I would think that few people know how closely they are starting to track shoppers. It has been previously reported that prices may be adjusted to obtain a sale from an unsure customer, but your cellphone may soon offer a 15% discount at a nearby competitor as you walk into a store to get a cuppa java.
