Airline Visual Identity 19451975 Author:M.C. Huhne Airline Visual Identity 1945-1975 is a series of concise and well researched case studies focusing on selected time segments in the corporate design histories of the world's greatest airlines. It provides unique insight into the design and advertising methods of an era when airlines were considered the most glamorous business sector and quality ... more »was the main criterion for selecting a flight. The airlines' visual identities were forged by some of the best creative minds of the time: designers like Ivan Chermayeff, Otl Aicher, Massimo Vignelli or Academy Award winner Saul Bass, as well as advertising luminaries like Mary Wells Lawrence. The book illustrates the shift from traditional methods of corporate design and advertisement to comprehensive modern identity programs that were generally introduced in the 1960's and early 1970's. Each chapter contains a sequence of carefully selected images with a focus on printed materials. To reproduce all originals as precisely as possible, a total of seventeen different colors, five different types of varnishes, and two methods of foil printing and embossing were used, resulting in a book of exceptiona vivacity that highlights the state of the art of today's printing technology.« less