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Go: An Airline Adventure
Go An Airline Adventure
Author: Barbara Cassani, Kenny Kemp
Barbara Cassani set up the no-frills airline GO for British Airways. She was a rare breed. A female airline chief executive who believed in doing things differently. Her European low-cost operation was launched in May 1998 with GBP25 million backing and within three years she took it into profit. Riding high, she led a management buy-out from BA...  more »
ISBN-13: 9780316726627
ISBN-10: 0316726621
Publication Date: 11/6/2003
Pages: 320
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Publisher: Little, Brown Book Group
Book Type: Paperback
Members Wishing: 0
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