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The Age Curve: How to Profit from the Coming Demographic Storm
The Age Curve How to Profit from the Coming Demographic Storm
Author: Kenneth W. Gronbach
For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor-the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each pro...  more »
ISBN-13: 9780814417942
ISBN-10: 0814417949
Publication Date: 6/25/2008
Pages: 288
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Publisher: AMACOM
Book Type: Perfect Paperback
Other Versions: Audio Cassette, Audio CD
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