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After Image: Mind-Expanding Marketing
After Image MindExpanding Marketing
Author: John Grant
By one of the leading lights in the new marketing revolution, this pioneering book draws from the latest findings in business theory, cognitive neuroscience and social research, to provide a new direction and system for marketing. Instead of relying on the traditional (image-based) approach, Grant argues that companies should now direct their ef...  more »
ISBN-13: 9781861975089
ISBN-10: 1861975082
Publication Date: 5/7/2002
Pages: 303
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Publisher: Profile Business
Book Type: Hardcover
Members Wishing: 0
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