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Advertising:Principles and Practice Textbook
AdvertisingPrinciples and Practice Textbook
Author: Wells, Burnett, Moriarty
Description — For introductory courses in Advertising, offered in marketing and journalism departments. — Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable advertising may not sell products or build market shareit may not be effective advertising. In these days of accountability, clients are as...  more »
ISBN-13: 9780131618848
ISBN-10: 0131618849
Pages: 599
Edition: 6th
Rating:
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Publisher: Pearson Education
Book Type: Hardcover
Members Wishing: 0
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