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Advertising (8th Edition) (Advertising: Principles and Practice)
Advertising - 8th Edition - Advertising: Principles and Practice
Author: Sandra Moriarty, Nancy Mitchell, William D. Wells
Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing or advertising.
ISBN-13: 9780132224154
ISBN-10: 0132224151
Publication Date: 2/11/2008
Pages: 688
Edition: 8
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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