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Advertising (9th Edition)
Advertising - 9th Edition
Author: Sandra Moriarty, Nancy D Mitchell, William D. Wells
APPROACH: An accessible and well-written approach to advertising.   Advertising tracks the changes in today?s dynamic world of media and marketing communication?as well as the implications of these changes to traditional practice?and presents them to readers through an accessible, well-written approach.   The ninth edition highlights the i...  more »
ISBN-13: 9780132163644
ISBN-10: 0132163640
Publication Date: 2/17/2011
Pages: 688
Edition: 9
Rating:
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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