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Is Your Advertising Working?
Is Your Advertising Working
Author: Colin McDonald
?Is your advertising working?? is a practical guide to both today?s thinking about how advertising works and how campaign results should be understood and measured. Most large advertisers now expect to demonstrate exactly what benefits derive from expenditure on advertising. Senior marketers have always needed evidence that the advertising ...  more »
ISBN-13: 9781841161396
ISBN-10: 184116139X
Pages: 76
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Publisher: WARC
Book Type: Paperback
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