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Advertising: What Everyone Needs to Know
Advertising What Everyone Needs to Know
Author: Mara Einstein
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected...  more »
ISBN-13: 9780190625894
ISBN-10: 0190625899
Publication Date: 5/1/2017
Pages: 240
Edition: 1
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Publisher: Oxford University Press
Book Type: Paperback
Members Wishing: 1
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