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Advertising: Its Role in Modern Marketing (The Dryden Press series in marketing)
Advertising Its Role in Modern Marketing - The Dryden Press series in marketing
Author: S.Watson Dunn, etc.
Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.
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ISBN-13: 9780030143410
ISBN-10: 0030143411
Pages: 650
Edition: 4th
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Publisher: Holt,Rinehart & Winston of Canada Ltd
Book Type: Hardcover
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