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Advertising and Promotion Management
Advertising and Promotion Management
Author: Paul W. Farris, John A. Quelch
This study aims to provide a nontechnical introduction to the task of advertising and promotions management, developed primarily for the benefit of marketing managers, and students on business courses. It includes the planning and supervision of advertising and promotion activities.
ISBN-13: 9780894642616
ISBN-10: 0894642618
Pages: 314
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Publisher: Krieger Pub Co
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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