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Advertising: Principles and Practice
Advertising Principles and Practice
Author: William Wells, John Burnett, Sandra Moriarty
The most exciting, practitioner-based introduction available to the field of advertising. Exceptionally real-world in focus—with examples, issues, and applications interlaced throughout—this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, an...  more »
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ISBN-13: 9780135978818
ISBN-10: 0135978815
Publication Date: 12/15/1997
Pages: 731
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Publisher: Prentice Hall College Div
Book Type: Hardcover
Other Versions: Paperback
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