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Search - Advertising: Principles and Practice, Fifth Edition

Advertising: Principles and Practice, Fifth Edition
Advertising Principles and Practice Fifth Edition
Author: William Wells, John Burnett, Sandra Moriarty
All of the cutting-edge humor in the world does not mean a thing if the ad is not effective. — In order to build effective advertising campaigns, the cutting edge of humor, new media, and technology must be partnered with solid fundamentals such as market research and media buying. — Who exemplifies this better than Mad Dogs and Englishmen, a hot ...  more »
ISBN-13: 9780130851741
ISBN-10: 0130851744
Publication Date: 2000
Pages: 562
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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