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Advertising Media Planning
Advertising Media Planning
Author: Jack Z. Sissors, Lincoln Bumba
The bible of media planning for more than 25 years, Advertising Media Planning gives you the proven essentials of planning, purchasing, and evaluating the effectiveness of advertising Discussions of media planning as the ?noncreative? side of advertising miss the boat entirely. A successful media plan requires creative decisions...  more »
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ISBN-13: 9780844235004
ISBN-10: 0844235008
Pages: 514
Edition: 5th
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Publisher: NTC/Contemporary Publishing Company
Book Type: Hardcover
Other Versions: Paperback
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