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Advertising, the Media and Globalization: A World in Motion
Advertising the Media and Globalization A World in Motion
Author: John Sinclair
This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globa...  more »
ISBN-13: 9780415668835
ISBN-10: 0415668832
Publication Date: 6/3/2012
Pages: 176
Edition: 1
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Publisher: Routledge
Book Type: Paperback
Members Wishing: 0
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