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Advertising (Bbm Edn) (FRA)
Advertising - Bbm Edn - FRA
Author: JENKINS
This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising de...  more »
ISBN-13: 9780273641179
ISBN-10: 0273641174
Publication Date: 8/25/1998
Edition: 3rd edition
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Publisher: FT Prentice Hall
Book Type: Paperback
Members Wishing: 0
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