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Advertising on the Internet
Advertising on the Internet
Author: Robbin Lee Zeff, Brad Aronson
A thoroughly updated and expanded edition of the bestselling guide to online advertising (over 40,000 copies sold!), this book is must reading for anyone who wants to take advantage of the most important new advertising medium since television. Loaded with real-world examples and case studies from some of today's most successful online advertise...  more »
ISBN-13: 9780471183303
ISBN-10: 047118330X
Publication Date: 7/1997
Pages: 301
Rating:
  • Currently 3.5/5 Stars.
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3.5 stars, based on 3 ratings
Publisher: John Wiley Sons Inc (Computers)
Book Type: Paperback
Members Wishing: 0
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