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Advertising in Developing and Emerging Countries
Advertising in Developing and Emerging Countries
Author: Emmanuel C. Alozie
This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. "Advertising in Developing and Emerging Countries" illustrates the challenges and opportunities for advertising in these countries, and explore...  more »
ISBN-13: 9780566091742
ISBN-10: 0566091747
Publication Date: 8/1/2011
Pages: 270
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Publisher: Gower
Book Type: Hardcover
Members Wishing: 0
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