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Advertising (Influence and Persuasion)
Advertising - Influence and Persuasion
Author: Clive Gifford
Tell fact from opinion and understand the techniques and language that politicians and the media use to influence us. This series examines how emotion and prejudice are used to achieve outcomes in war and peace, commerce and politics, crime and charity, for good and for evil. Suitable for 12-16 year olds.
ISBN-13: 9780431098326
ISBN-10: 0431098328
Publication Date: 7/25/2005
Pages: 64
Reading Level: Young Adult
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Publisher: Heinemann Library
Book Type: Hardcover
Members Wishing: 0
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