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Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan (5th Edition)
Advertising Campaign Planning Developing an AdvertisingBased Marketing Plan - 5th Edition
Author: Jim Avery, Debbie Yount
This is the brand-new, revised and updated Fifth Edition of the classic go-to textbook for developing successful advertising campaigns. It is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising. This book offers a fresh “how to” approach for developing fully i...  more »
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ISBN-13: 9780978663834
ISBN-10: 0978663837
Publication Date: 8/29/2015
Pages: 352
Edition: 5th
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Publisher: Melvin & Leigh, Publishers
Book Type: Paperback
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