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The Advertising Advantage (Harvard Business Review Paperback Series)
The Advertising Advantage - Harvard Business Review Paperback Series
Author: Harvard Business Review
This collection of "Harvard Business Review" articles argues that, beneath the glamour of advertising, lies the grit of hard-nosed management. There are articles on maintaining market share, the perils of comparative ads, when to advertise your company, and research on ad techniques that work.
ISBN-13: 9780875842806
ISBN-10: 0875842801
Pages: 100
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Publisher: Harvard Business School Press
Book Type: Paperback
Members Wishing: 0
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