Skip to main content
PBS logo
 
 

Search - Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
Ads Fads and Consumer Culture Advertising's Impact on American Character and Society
Author: Arthur Berger
Now in its fourth edition, Ads, Fads, and Consumer Culture is an accessible, reader friendly book that explainshow advertising works and deals with advertising's impact on individuals and American culture. It also discusses advertising's relation to marketing, provides readers with two chapters that teach them how to analyzing print advertisemen...  more »
ISBN-13: 9781442206694
ISBN-10: 1442206691
Publication Date: 4/16/2011
Edition: 4
Rating:
  ?
0 stars, based on 0 rating
Publisher: Rowman & Littlefield Publishers, Inc.
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.