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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
Ads Fads and Consumer Culture Advertising's Impact on American Character and Society
Author: Arthur Berger
Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of ad...  more »
ISBN-13: 9780742554443
ISBN-10: 0742554449
Publication Date: 3/28/2007
Pages: 244
Edition: 3
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Publisher: Rowman & Littlefield Publishers, Inc.
Book Type: Paperback
Members Wishing: 0
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