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Search - Adapting User Experience for Global Projects: Towards a Universal UX

Adapting User Experience for Global Projects Towards a Universal UX
Author: Paul Sherman, Whitney Quesenbery

HCI / User experience (UX) professionals research, test, design, and evaluate websites, web applications, mobile interfaces, and software products to ensure a customer/user satisfaction. — Protocols exist for the field of user experience. But in light of the challenges faced by globalization, user experience professionals must now incorporate new... more » methodologies and best practices to analyze, test, design, and evaluate products that take into account a multinational user base.

Current UX books and resources don't focus on the unique challenges of creating usable, well-designed products and services in light of varying cultures, technology, and breadth of audience.

Challenges practitioners are facing include:

Policies, practices and behavior in multinational organizations
Cross-cultural / multi-shore / distributed team issues
Multi-national corporations to smaller companies working across national boundaries and across cultures (both national and corporate)
Diversity of users, and the need to adapt UX approach and methods to understand them better
Interpreting usability and user research results gathered from disparate cultures and user populations
Introducing user experience into contexts where it is not common
When the user experience team is spread across several countries
Global standards and national regulations
Accessibility for a global audience, including disabilities
Working across multiple national, professional, and public/private sector boundaries

Industry leaders Paul Sherman and Whitney Quesenbery's meet this need in Adapting User Experience Practice to Global Projects by offering real world examples of successful UX practice, organized by the authors around specific project objectives, as examples of different ways of working globally. Throughout the book, they provide best practices and lessons learned to help answer common questions and avoid common problems in a multitude of situations.

The editors start by introducing the themes of the book and then provide a framework for understanding challenges. Each case study will tell the story of a specific project, with details about the context, challenges and approach used. An introduction to each case study, written by the editors, will place it in the context and help to hold together a coherent theme of the book. Each story will end with a brief summary of the lessons learned.

A concluding chapter by the editors will explore the conclusions and assertions of the contributors, and identify commonalities and differences across the cases described in each chapter. Finally, from this analysis, the editors will derive a set of common "lessons learned" and "mistakes to avoid" for the practitioner.

*The first book to cover practical user experience best practices for the global environment

*Features numerous, global, real world examples, each describing the respective project's structure, challenges posed, and the UX approach and methods used and why they were chosen

*From each case study, the editors will derive a set of common "lessons learned" and "mistakes to avoid" that practitioners can refer back to time and again

ISBN-13: 9780123785916
ISBN-10: 012378591X
Publication Date: 12/15/2010
Pages: 302
Rating:

0 stars, based on 0 rating

Publisher: Morgan Kaufmann
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review

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