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Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising
Ad Critique How to Deconstruct Ads in Order to Build Better Advertising
Author: Nancy R. Tag
Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at ...  more »
ISBN-13: 9781412980531
ISBN-10: 1412980534
Publication Date: 12/13/2011
Pages: 216
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Publisher: Sage Publications, Inc
Book Type: Paperback
Members Wishing: 0
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