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Achieving Planned Innovation: A Proven System for Creating Successful New Products & Services
Achieving Planned Innovation A Proven System for Creating Successful New Products Services Author:Frank R. Bacon, Jr., Thomas W. Butler The Planned Innovation system allows any firm, of any size, in any country in the world to achieve high rates of success in new-product innovation. Planned Innovation is a disciplined & practical step-by-step sequence of procedures for reaching the intended destination point -- successful products. This program features 5 steps to success: a dis... more »ciplined reasoning process; lasting market orientation; proper selection criteria; scientific reasoning to determine requirements before making major expenditures; & proper organizational staffing. Explains what to do & why in evaluating the potential of any new product or service that you want to introduce into the marketplace.« less