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Achieving Planned Innovation : A Proven System for Creating Successful New Products and Services
Achieving Planned Innovation A Proven System for Creating Successful New Products and Services
Author: Frank R. Bacon, Thomas W. Butler
Despite promising marketing research, most new products and services fail. However, with Frank R. Bacon's and Thomas W. Butler's Planned Innovation® system, any firm, of any size, in any country in the world can achieve high rates of success in new-product innovation. Like a preflight instrument check done by a cockpit crew, Planned Innovat...  more »
ISBN-13: 9780684839905
ISBN-10: 0684839903
Publication Date: 2/3/1998
Pages: 176
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Publisher: Free Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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