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It's Not About the Technology: Developing the Craft of Thinking for a High Technology Corporation
It's Not About the Technology Developing the Craft of Thinking for a High Technology Corporation
Author: Raj Karamchedu
It's Not About the Technology is about a phenomenon most dreaded by high-technology industry executives: a failure at the execution leading to a missed market window. High-tech executives agree that a critical factor that drives the company to such a failure is the breakdown of interaction between marketing and engineering. This book is predicat...  more »
ISBN-13: 9781441936134
ISBN-10: 1441936130
Publication Date: 3/7/2011
Pages: 232
Edition: 1st Edition.
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Publisher: Springer
Book Type: Paperback
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