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7 Secrets of Marketing in a Multi-Cultural World, Second Edition
7 Secrets of Marketing in a MultiCultural World Second Edition
Author: G.C. Rapaille
7 Secrets of Marketing in a Multi-Cultural World offers strategies for applying cultural archetypes and "the logic of emotion" to make domestic and international marketing efforts more effective and profitable. Centering on correct cultural archetypes is the key to developing and realizing corporate marketing goals. Corporate executives, marketi...  more »
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ISBN-13: 9780974016849
ISBN-10: 0974016845
Pages: 318
Edition: 2nd
Rating:
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Publisher: Tuxedo Production
Book Type: Hardcover
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