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5,110 Days in Tokyo and Everything's Hunky-dory: The Marketer's Guide to Advertising in Japan
5110 Days in Tokyo and Everything's Hunkydory The Marketer's Guide to Advertising in Japan
Author: Sean Mooney
A Japanese-American ad agency executive gives you the ins and outs of how advertising is done in Japan--a detailed, readable, fascinating report for Westerners and others who need a fast, hands-on explanation about how to reach Japanese consumers in their own land. Covering each sector of the industry and giving you knowledge that any Japanese a...  more »
ISBN-13: 9781567203615
ISBN-10: 1567203612
Publication Date: 5/30/2000
Pages: 232
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Publisher: Quorum Books
Book Type: Hardcover
Members Wishing: 0
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