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The 5 Paths to Persuasion : The Art of Selling Your Message
The 5 Paths to Persuasion The Art of Selling Your Message
Author: Gary A. Williams, Alden M. Hayashi, Robert B. Miller
Groundbreaking business research reveals it's not what you say but how you say it that is the key to getting important decision makers to say "yes." The truth is--it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by co-authors M...  more »
ISBN-13: 9780446695909
ISBN-10: 0446695904
Publication Date: 9/16/2005
Pages: 256
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Publisher: Warner Business Books
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 1
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