365 Aiga Year in Design Author:American Institute of Graphic Arts Conceived by AIGA in conjunction with renowned San Franciso-based designer Jennifer Sterling, 365 serves up essays that contextualize the ever-changing shape of contemporary graphic design, including a text that critiques the New Minimalism movement for its conflation of consumerism and spirituality, and a defense of the printed book in the face... more » of the Digital Age. In addition, AIGA's 2000 Gold Medallists, Scott and Laurie Malkela, Michael Vanderbyl and Fred Seibert, are profiled in insightful biographical essays and retrospective portfolios. The year's stunning plastic-encased volume is sure to become a design object collector's item. Scott and Laurie Makela, a husband-and-wife team of designer/educators, have worked at the bleeding edge of graphics and technology for the past 10 years, creating high-octane visuals for such projects as Michael Jackson's Scream video, David Fincher's Fight Club and advertising campaigns for Reebok and Rossignol. Until Scott's untimely death last year, the Makelas co-chaired the 2-D graphics program at the Cranbrook Academy of Art. Michael Vanderbyl has gained international prominence in the design fields as a practitioner, educator, critic and advocate. Since being established in San Francisco in 1973, his firm has evolved into a multidisciplinary studio with expertise in graphics, packaging, signage, interiors, showrooms, retail spaces, furniture, textiles and fashion apparel. Fred Seibert has masterminded visual identities for such TV juggernauts as MTV, Nickelodeon, Hanna Barbera and the Cartoon Network. With his rock and roll sensibility and flawless timing, Seibert has influenced the looks and feel of television broadcast graphics over the past 20 years.« less