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The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success
The 30 Day MBA in Marketing Your Fast Track Guide to Business Success Author:Colin Barrow The 30 Day MBA in Marketing provides a one-stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree. This updated second edition offers brand new case studies and covers current trends including mobile marketing, social media marketing, and marketing science developments, as wel... more »l as traditional topics such as buyer behavior, marketing strategy, advertising and promotion, pricing, and marketing and the law.With detailed information on how to find and analyze market data, and free online appendices and resources, this book offers access to the information and skills taught in MBA programs for a fraction of the price.« less